Mazda vs. Nissan Landing Page

UI / UX - CMS Management - HTML & CSS - SEO - Market Research

Summary:

At Holler – Classic Automotive Group, our marketing department was tasked with implementing a strategy to conquest in-market Nissan audiences and convert them to Mazda owners.

Search, Display, Social, and Email campaigns directed in-market users to this landing page in which direct comparisons could be made between two leading Mazda and Nissan vehicles.

Goals:

Perform Market Research to determine highlights of top Nissan vehicles and draw direct comparisons to Mazda inventory.
Manipulate the HTML and CSS of our CMS to create a responsive, easy-to-navigate landing page where users can explore differences.
Capture leads and retarget them with Display, Social, and Email campaigns.

Mobile:

Desktop:

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